Marketing Managment Strategy

Cod y Modiwl
ABM7120
Teitl y Modiwl
Marketing Managment Strategy
Blwyddyn Academaidd
2027/2028
Semester
Semester 1
Cyd-gysylltydd y Modiwl
Dr Julie Jones
Rhestr Ddarllen
Gweld ar Aspire
Staff Eraill sy'n Cyfrannu
Dr Julie Jones
Dr Aloysius Igboekwu
Professor Homagni Choudhury

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Written report: 3000 Words 40%
Arholiad Semester Written examination: 3 Awr covering the contents of the lectures and seminars 60%
Asesiad Ailsefyll Written report: 3000 Words 40%
Arholiad Ailsefyll Written examination: 3 Awr covering the contents of the lectures and seminars 60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. * Critically evaluate the role of marketing in organizations and society, and explain the relevance to marketing strategy of the theory of value creation
  2. * Identify and critically evaluate mechanisms of communicating and delivering value in markets
  3. * Articulate and critically evaluate strategies for marketing management in competitive consumer and business markets
  4. * Explain the rationale for marketing decisions relevant to partnerships, relationships, value chains and networks
  5. * Critically evaluate the contribution of e-marketing and online resources to an organization’s marketing strategy

Disgrifiad cryno

This module deals with identifying, entering and developing markets. The module provides a thorough grounding in the theories, concepts and techniques of marketing, by examining strategic marketing concepts and models. A general management approach is used to identify relationships and market orientation as key premises for business management. The module evaluates the role of marketing in contemporary organizational environments

Cynnwys

* Modern marketing management
* Marketing planning and strategy, marketing research and insights
* Customer connection in business and consumer markets
* Branding and competitive dynamics
* Creating value
* Pricing value
* Delivering value
* Communicating value
* Holistic marketing and society
* Marketing expansion

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue
Datblygu personol a chynllunio gyrfa Development of skills, theory analysis capabilities to allow effective management decisions
Datrys Problemau Identification of business issues related to marks and marketing functions. Identification of the relevant information for decisions and formulation of decisions
Gwaith Tim Through class preparation, the use of breakout group working case preparation and through the group assessment
Gwella dysgu a pherfformiad ei hun Through both class and self-directed learning
Rhifedd Through the quantitative areas integrated throughout the entire module
Sgiliau pwnc penodol Marketing theoretical and applications; Competition based strategy; Qualitative and survey methods; Marketing segmentation and applications;
Sgiliau ymchwil Qualitative methods, survey methods and basic preparation and analysis
Technoleg Gwybodaeth Basic of data analysis will be done through excel

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7