Business to Business marketing: Improving Business Networks

Cod y Modiwl
BM37005
Teitl y Modiwl
Business to Business marketing: Improving Business Networks
Blwyddyn Academaidd
2027/2028
Semester
Semester S
Cyd-gysylltydd y Modiwl
Dr Julie Jones
Rhestr Ddarllen
Gweld ar Aspire
Anghymharus (Unrhyw Flwyddyn Acad)

No incompatibilities
Staff Eraill sy'n Cyfrannu

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: 1500 Words 100%
Asesiad Ailsefyll Report: 1500 Words 100%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Understand the core differences between B2C and B2B marketing environments.
  2. Demonstrate know ledge of forming relationships with customers / B2B CRM
  3. Ability to identify relevant marketing tools and frameworks to effective marketing decisions in B2B situations

Disgrifiad cryno

Business-to-business (B2B) marketing is a process that involves selling a products or services from one company to another. This module develops an understanding of B2B environments, frameworks and practices in business marketing

Nod

The aims of this module are to :
1. Understand the core differences between B2C and B2B marketing environments.

2. Demonstrate know ledge of forming relationships with customers / B2B CRM

3. Be able to understand supply chain / distribution concepts and issues

4. Ability to identify relevant marketing tools and frameworks to effective marketing decisions in B2B situations

Cynnwys

• Define B2B Marketing, and the core differences between B2C and B2B

• Evaluate an organisation’s buying process.

• Understanding Supply Chains and their Management

• Development and management of relationships with customers

• Distribution and logistics

• Successful B2B branding and marketing strategy

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu proffesiynol The presentation will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills
Datrys Problemau Creadigol Students will gain problem solving skills as part of their coursework assessment and classroom exercises.
Gallu digidol Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of blackboard and on-line research
Meddwl beirniadol a dadansoddol The coursework will need a certain amount of market research which the student will undertake, gaining key research skills
Sgiliau Pwnc-benodol A deeper understanding and the ability to critically evaluate marketing plans which is a major part of business today.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6