Business to Consumer Relationship Development and Customer Experience

Cod y Modiwl
BM37105
Teitl y Modiwl
Business to Consumer Relationship Development and Customer Experience
Blwyddyn Academaidd
2027/2028
Semester
Semester 2
Cyd-gysylltydd y Modiwl
Dr Julie Jones
Rhestr Ddarllen
Gweld ar Aspire
Anghymharus (Unrhyw Flwyddyn Acad)

Nil
Staff Eraill sy'n Cyfrannu

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: Report into B2C marketing systems 1500 Words 100%
Asesiad Ailsefyll Report: Report into B2C marketing systems 1500 Words 100%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Articulate and critically evaluate the practice of Business to Consumer marketing and its application in current marketing.
  2. Analyse different aspects of B2C and understand marketing activities in relation to them.
  3. Demonstrate an understanding of the importance of consumers and marketing communications and CRM.

Disgrifiad cryno

B2C Marketing describes a business model in which a company or a brand, markets directly to individual consumers.
This module develops an understanding of the range of tools, practices and communication methods required by organisations to market their products/services effectively. The module will therefore cover, CRM, brand loyalty, digital marketing and the Marketing Communications Mix.

Nod

The aims of this module are:
1. Articulate and critically evaluate the practice of Business to Consumer marketing and its application in current marketing.

2. Analyse different aspects of B2C and understand marketing activities in relation to them.

3. Demonstrate an understanding of the importance of consumers and marketing communications and CRM.

Cynnwys

• Define Business to Consumer concept: The difference between B2C and B2B.

• Models of B2C Marketing: The frameworks and models used in analysis by marketers. This w ill include Segmentation, targeting and positioning.

• Effective Customer Relationship Management (CRM)

• Understanding Customer Relationships, Relationship Lifecycle Management (Acquisition, Growth, Retention)

• Developing long term customer loyalty

• Brand development

• Marketing Communication and Digital Marketing

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu proffesiynol The Presentation will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills
Datrys Problemau Creadigol Students will gain problem solving skills as part of their coursework assessment and classroom exercises.
Gallu digidol Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also, they should make use of blackboard and on-line research.
Meddwl beirniadol a dadansoddol The coursework will need a certain amount of market research which the student will undertake, gaining key research skills
Sgiliau Pwnc-benodol A deeper understanding and the ability to critically evaluate activities in relation to marketing – which are a major part of business today.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6