Marketing Management

Cod y Modiwl
BM37205
Teitl y Modiwl
Marketing Management
Blwyddyn Academaidd
2027/2028
Semester
Semester 2
Cyd-gysylltydd y Modiwl
Dr Julie Jones
Rhestr Ddarllen
Gweld ar Aspire
Anghymharus (Unrhyw Flwyddyn Acad)

Nil
Staff Eraill sy'n Cyfrannu

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: Report on marketing strategies 1500 Words 100%
Asesiad Ailsefyll Report: Report on marketing strategies 1500 Words 100%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Articulate and critically evaluate the practice of marketing management and its application in marketing today.
  2. Analyse different aspects of marketing and understand management activities in relation to them
  3. Demonstrate know ledge of the role management play s in marketing strategies and campaigns.

Disgrifiad cryno

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. By implementing a marketing programme and continuously evaluating the effectiveness of the marketing mix
Therefore, the overall success of an organization is dependent on the relationship established between marketing management and strategy. This module develops an understanding of the manner in which the commercial focus of an organization is informed and directed by marketing management.

Nod

The aims of this module are:
1. Articulate and critically evaluate the practice of marketing management and its application in marketing today.

2. Analyse different aspects of marketing and understand management activities in relation to them.

3. Demonstrate know ledge of the role management play s in marketing strategies and campaigns.

Cynnwys

• Define Marketing Management: The definition of a market-focused organization. The identification of processes that contribute to market focus. These processes are the strategic development process and the operationalization of marketing management.

• Models of Marketing Management: The frameworks and models used in analysis by marketing managers. This w ill include portfolios, the product life cycle, customer and competitor analysis.

• Integrated Marketing programmes

• Dealing with competition and Core Competencies

• Marketing Performance: The measurement of marketing performance and marketing control at strategic and operational levels.

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu proffesiynol The presentation will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills
Datrys Problemau Creadigol Students will gain problem solving skills as part of their coursework assessment and classroom/tutorial exercises.
Gallu digidol Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of blackboard and on-line research.
Meddwl beirniadol a dadansoddol The coursework will need a certain amount of market research which the student will undertake, gaining key research skills
Sgiliau Pwnc-benodol A deeper understanding and the ability to critically evaluate management activities in relation to marketing – which are a major part of business today.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6