Marketing Planning

Cod y Modiwl
BMM3705
Teitl y Modiwl
Marketing Planning
Blwyddyn Academaidd
2027/2028
Semester
Dysgu o Bell
Cyd-gysylltydd y Modiwl
Dr Matthew Price
Rhestr Ddarllen
Gweld ar Aspire
Anghymharus (Unrhyw Flwyddyn Acad)

Nil
Staff Eraill sy'n Cyfrannu

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: Report on Marketing Planning 1500 Words 100%
Asesiad Ailsefyll Report: Report on Marketing Planning 1500 Words 100%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Articulate and critically evaluate the importance of marketing planning and its application in marketing today.
  2. Critically analyse different aspects of marketing planning
  3. Critically evaluate and demonstrate knowledge of the roles of various frameworks in developing marketing strategies.

Disgrifiad cryno

The marketing planning process is a systematic approach for developing marketing goals, strategy, and implementation tactics. This module develops an understanding of the manner in which marketing planning takes place through the integration of various frameworks and real-life application

Nod

The aims of this module are:

1. Articulate and critically evaluate the importance of marketing planning and its application in marketing today.

2. Critically analyse different aspects of marketing planning

3. Demonstrate knowledge of the roles of various frameworks in developing marketing strategies.

Cynnwys

• Critically analyse the principles of Marketing Planning, and evaluate the benefits of an effective plan.

• To analyse and develop key marketing planning tools such as the SOSTAC framework and compare and contrast with other planning methods

• Critically analyse current environments – internal and external and how they impact on the Marketing Planning process

• Internal analysis will include McKinsey 7’s, BCG, Marketing Mix, Stakeholder Analysis

• External Environment analysis will include SWOT/TOWS, Porters Five Forces, STP, PESTLE

• Use of SMART objectives as part of situation analysis

• Strategic options: Ansoff’s Matrix, Porter’s Generic Strategies

• Key Performance Indicator (KPI)

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu proffesiynol The presentation will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills
Datrys Problemau Creadigol Students will gain problem solving skills as part of their coursework assessment and classroom exercises.
Gallu digidol Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of blackboard and on-line research.
Meddwl beirniadol a dadansoddol The coursework will need a certain amount of market research which the student will undertake, gaining key research skills
Sgiliau Pwnc-benodol A deeper understanding and the ability to critically evaluate marketing plans which is a major part of business today.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7