Strategic Marketing Management

Cod y Modiwl: DBM2420
Teitl y Modiwl: Strategic Marketing Management
Blwyddyn Academaidd: 2027/2028
Semester: Dysgu o Bell
Cyd-gysylltydd y Modiwl: Dr Matthew Price
Rhestr Ddarllen: Gweld ar Aspire
Anghymharus (Unrhyw Flwyddyn Acad): ABM2420 neu ABM2420
Staff Eraill sy'n Cyfrannu: Dr Julie Jones; Dr Aloysius Igboekwu; Dr Matthew Price

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Report / Case Study: 4000 Words	80%
Asesiad Semester	Report: 2000 Words	20%
Asesiad Ailsefyll	Report: 2000 Words	20%
Asesiad Ailsefyll	Report / Case Study: 4000 Words	80%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Critically evaluate the role of marketing in organizations and society, and explain the relevance to marketing strategy of the theory of value creation.
Identify and critically evaluate mechanisms of communicating and delivering value in markets.
Articulate and critically evaluate strategies for marketing management in competitive consumer and business markets.
Explain the rationale for marketing decisions relevant to partnerships, relationships, value chains and networks.
Critically evaluate the contribution of e-marketing and online resources to an organization’s marketing strategy.

Disgrifiad cryno

This module deals with identifying, entering and developing markets. The module provides a thorough grounding in the theories, concepts and techniques of marketing, by examining strategic marketing concepts and models. A general management approach is used to identify relationships and market orientation as key premises for business management. The module evaluates the role of marketing in contemporary organizational environments.

Cynnwys

Modern marketing management

Marketing planning and strategy, marketing research and insights

Customer connection in business and consumer markets

Branding and competitive dynamics

Creating value

Pricing value

Delivering value

Communicating value

Holistic marketing and society

Marketing expansion

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Addasrwydd a gwydnwch	Students must show critical reflective skills and adapt and improve solutions and the quality of the reports on an ongoing basis.Marketing strategy undertaken on real world problems with solution requiring realistic responses.
Cydlynu ag erail	Students will need to show their ability to work as a team especially in the early stages of the project and in providing a solution to the issues highlighted.
Cyfathrebu proffesiynol	Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue.
Datrys Problemau Creadigol	Identification of business issues related to marks and marketing functions. Identification of the relevant information for decisions and formulation of decisions.
Gallu digidol	Students are expected to use a range of MS Office packages and deliver the report results using spreadsheets or other electronic analysis tools. Maintain links with supervisors via email and VLE.
Meddwl beirniadol a dadansoddol	The module demands the participants to apply strategic skills to reason and understand the challenging nature of the marketing functions and their management. By introducing a variety of theoretical as well as empirical topics, the module enables students to develop creative thinking approaches to marketing problem solving. These skills will have to be applied in seminar discussions, preparation of the coursework and timed assessment.
Myfyrdod	The students are required to adapt their strategies and approaches to providing a strategic solution to the identified problem or issue and to show strong leadership skills to provide an effective solution to the issues identified.
Sgiliau Pwnc-benodol	Must show executive level leadership and management skills in the execution of the financial analysis reports.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7