Gwybodaeth Modiwlau

Module Identifier
Module Title
Engaging Publics
Academic Year
Semester 2
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Project Proposal  This assignment that presents a viable funding application for a creative project. 3000 Words  60%
Semester Assessment Professional Portfolio  Portfolio that evidences the development of professional artistic practice. 2000 Words  40%
Supplementary Assessment Professional Portfolio  that evidences the development of professional artistic practice. 2000 Words  40%
Supplementary Assessment Project Proposal  A viable funding application for a creative project. 3000 Words  60%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate critical awareness and understanding of contextual factors for public engagement, including cultural policies, funding structures, institutions, and audiences.

Develop and deploy appropriate methods and strategies for engaging with institutions and audiences through a portfolio evidencing a developing professional practice.

Integrate a critical awareness of contextual factors and public engagement strategies into the development of a proposal for a creative project.

Brief description

This module equips students with skills to support their professional development as emerging artists. Students will critically examine key contexts for professional creative practice, including cultural and artistic policies, institutions, funding and support structures, and audiences. The module introduces institutions, companies, and artists whose different modes of public engagement develop impact and value. The module also offers practical strategies in writing funding applications, basic budgeting, CV and personal statement writing and engaging with audiences, to ensure students develop practical transferable skills in a professional context. Where possible, workshops will be arranged with professional artists, policy makers, curators, or entrepreneurs.


The module will be taught through weekly workshops with a focus on learning through critical exploration and action-research.

The module will be organized through five thematically focused blocks of study:

1. Audiences
a. Engaging Publics and Audiences
b. Aesthetics of Engagement
2. Policies
a. Cultural Policy, Values and Purposes
b. Artistic Policies and Strategies
3. Institutions
a. Funding Structures
b. Writing Funding Applications
4. Infrastructures
a. Support Structures
b. Planning and Project Management
5. Ecologies
a. Thinking and Working Ecologically
b. Evaluating Impact

Fortnightly seminars will offer support for the precise requirements of the module’s assignments:

1. Framing your practice (Personal statement writing)
2. Framing your skills and experience (CV writing)
3. Documenting your practice
4. Developing Projects
5. Basic Budgeting

Module Skills

Skills Type Skills details
Communication The ability to communicate ideas effectively is developed and assessed.
Improving own Learning and Performance Self-regulation, motivation and time-management skills are developed through the module and are demanded for the successful completion of its assignments.
Information Technology The ability to utilize information technology both in the research for and delivery of assignments is assessed directly.
Personal Development and Career planning Transferable skills (managing personal workloads and meeting deadlines, designing and realizing assessment projects) are developed and assessed directly
Problem solving Analytical problem solving, outcome recognition and the identification of appropriate strategies and procedures are encouraged and assessed.
Research skills Independent research and the development of effective personal research practices are encouraged and assessed.
Subject Specific Skills The ability to employ mediated means in the exposition of intellectual material within an academic context. The ability to employ a range of theoretical and methodological approaches to the analysis of work and practice in the public domain
Team work Seminar discussions demand the application of skills necessary to conduct collaborative activity, such as negotiating ideas and opinions. Students work in collaboration with others on the formulation and implementation of practical research.


This module is at CQFW Level 7