Gwybodaeth Modiwlau

Module Identifier
Module Title
The Tourism System
Academic Year
Intended for use in future years
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 1 x 1 hour lecture per week
Lecture 6 x 2 hour lectures during semester
Other 3 x 2 hour workshops during semester


Assessment Type Assessment length / details Proportion
Semester Assessment Coursework  Assignment linking course material to study tour.  Outcomes 2, 5, 6  50%
Semester Exam 2 Hours   Outcomes 1, 2, 3, 4, 5, 6  50%
Supplementary Assessment 2 Hours   Examination 50%; Assignment 50%.  Students must take elements of assessment equivalent to those that led to failure of the module.  100%

Learning Outcomes

On successful completion of this module students should be able to:

1. Outline the structures, operation and organisation of the public, private and voluntary sectors of the tourism industry

2. Explain patterns, characteristics and influences on the demand for tourism

3. Identify and explain tourist behaviour at destinations

4. Explain how tourism enterprises market their products and services

5. Identify opportunities and constraints faced by tourism providers

6. Outline policy and planning approaches relating to tourism

Brief description


This module introduces students to the scope, structure and functioning of the tourism system at the local, national, international and global levels. By taking a systems approach to the study of tourism, the module aims to provide students with an integrated and holistic understanding of tourism as an economic activity, along with the factors that influence its planning, development and management. By investigating the critical issues involved in the production and consumption of tourism, the module will help students to develop the knowledge and skills they will need to work in this increasingly significant industry sector.

The module also includes a RESIDENTIAL STUDY TOUR, which is intended to integrate the core tourism subjects for the first year and to give students the opportunity to examine how tourism works in practice.


The module will be delivered through a series of lectures, three workshops and a short study tour. The lecture series will form the principal framework for teaching and learning. Indicative topics to be covered include:

1. Elements of the tourism system, incorporating terminology and metrics
2. Tourism system interrelationships and dynamics
3. Nature of the tourism product and its implications
4. Operation of the tourism industry sectors, including accommodation, attractions, destinations, intermediaries and transport
5. Respective roles of public-, private- and voluntary-sector tourism organisations
6. Motivations and influences on the demand for tourism
7. Tourist behaviour, including ethical considerations
8. Why and how governments intervene in the tourism system
9. Tourism planning and policy-making approaches and organisations

The study tour, which will take place toward the end of the semester, will be used to integrate the key tourism subjects for the first year and will enable students to apply their knowledge of the tourism system to a particular destination. This will be preceded by a series of three workshops, which will be used to help students prepare themselves for the tour by introducing them to the destination in question and the various elements of the tourism system located there.

Module Skills

Skills Type Skills details
Application of Number The coursework assignment will require students to collect, manipulate and analyse numerical data.
Communication Both the written assignment and the examination will require students to express their understanding in writing. Both will require students to understand and follow instructions, and to produce clear, well structured responses.
Improving own Learning and Performance Students will be encouraged to keep a learning log during the residential tour and these will be discussed during daily feedback sessions.
Information Technology The coursework assignment will require students to locate and download data from the Internet and to use electronic sources of information. This will be both quantitative and qualitative in nature.
Personal Development and Career planning
Problem solving
Research skills Students will be expected to undertake research in their own time towards completing their coursework assignment.
Subject Specific Skills By conducting a systematic analysis of the tourism system, the module will provide students with the knowledge needed to work in tourism. The study tour is intended to help students to integrate the knowledge they have developing across all of the tourism modules they have taken in the first year.
Team work


This module is at CQFW Level 4