Gwybodaeth Modiwlau

Module Identifier
Module Title
Interpretation and Communication: Reading and Writing Museum Texts
Academic Year
Intended for use in future years
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture x 10
Other 3 x 2 hour workshops


Assessment Type Assessment length / details Proportion
Semester Assessment Project  50%
Semester Assessment Essay of 2500 words  50%

Learning Outcomes

On successful completion of this module students should be able to:

1. assess the implications of syntax and register in all types of museum texts
2. assess types of museums visitors and how to engage them
3. devise communication strategies to involve and not alienate the visitor
4. evaluate target audiences

Relation to Assessment

Project (1-4), Essay (1-4)

The project is designed to identify the students' level of comprehension, practical understanding and application of necessary interpretation and communication skills in museum work. The essay allows the opportunity to articulate the theoretical issues surrounding methods of engaging museum visitors and audience evaluation.

Brief description

The module examines the theory and practice of reading and writing museum texts, and communicating ideas through object displays. It explores methods of textual analysis and the methods of producing texts that will engage rather than alienate the museum visitor. A wide range of texts from artefact labels to web pages is considered


1. explain and facilitate the critical examination of written texts in the museum context
2. explain the processes of effective communication and interpretation
3. identify target audiences
4. explain the importance of active publicity


  • Reading and Writing the Museum Text (some theories)
  • Textual Analysis: Using Approachable Language
  • Making Collections Accessible: Writing Labels and Information Boards
  • Museum Publications
  • Multimedia and IT
  • Marketing and Publicity to promote an Exhibition
  • Reaching the Target Audience and Attracting a Wider Audience
  • Writing a Press Release
  • Reading Poster Design
  • Writing Web Pages

Transferable skills

1 Independent project work
Seminar preparation
Project assignments
2 IT and information handling
Word Processing
DTP Software
3 Use and analysis of numerical information
4 Writing in an academic context
Project assignments
5 Oral discussion and presentation
Seminars and Workshops
6 Careers need awareness
The module is specifically for students considering a career in museums, art gallery administration, public art organisations, freelance curators and exhibition organisers, and in private galleries.
7 Self-management
Seminar Preparation
Course Work
8 Group activity


This module is at CQFW Level 6