Gwybodaeth Modiwlau

Module Identifier
Module Title
Multiplatform Production
Academic Year
Semester 2
Other Staff

Course Delivery

Delivery Type Delivery length / details
Seminars / Tutorials Seminars: 10 x 2 hours
Practical Practicals: 10 x 2 hours


Assessment Type Assessment length / details Proportion
Semester Assessment Multiplatform Production Project  70%
Semester Assessment Written Assessment (2000 words)  30%
Supplementary Assessment Multiplatform Production Project  70%
Supplementary Assessment Written Assessment (2000 words)  30%

Learning Outcomes

On successful completion of this module students should be able to:

1. Demonstrate an enhanced ability to create a wide range of multiplatform content.
2. Articulate ambitious artistic intentions with creativity, originality and technical sophistication.
3. Demonstrate an informed knowledge of a wide range of multiplatform production and distribution techniques.
4. Show a high degree of sharpened analytical and evaluative abilities.
5. Develop a real appreciation of the necessity of teamwork and an increased ability to offer and receive constructive criticism.

Brief description

The rapid development of internet-based technologies is expanding (and often confusing) the possibilities for media production and consumption. Traditional and new media organizations, both large and small, are employing these new technologies across multiple media platforms to distribute content, increase interactivity and alter viewer experience.


here will be twice weekly 2-hour sessions, including practice-based workshops, case-study analyses, screenings and critical group work, focusing on the following areas of practice:

An Illustrated Introduction to Multiplatform
  • Key principles in production
Small Screen Aesthetics
  • Alternative camera technologies
  • Shooting for the web
  • Editing for web distribution
Internet TV
  • Pre-recorded 'as live' broadcasting and streaming
  • Live web broadcasting - studio and location
Interactivity and Social Media
  • Web documentaries and other interactive platforms
  • Content promotion and social media
  • Engaging, building and sustaining a community
Websites and Blogs
  • Principles of branding and project identity
  • Content Management Systems
Transmedia Storytelling
  • Multiplatform narratives
  • Connecting and integrating technologies
  • Podcasts, Apps and Other Possibilities

Module Skills

Skills Type Skills details
Application of Number
Communication The student will develop writing and audio-visual communication skills in the creation of their proposals, websites and blogs. As they are based on teamwork, the workshops will involve a high-level of communication skills. There will also be discussion of screened work and related topics, along with the critique of students' own written work.
Improving own Learning and Performance The course requires critique of all areas of the projects produced in the workshops, from producing to editing to distribution. Moreover, the course requires that students discuss the work produced for assessment at the pre-production stage. The students will be encouraged to adjust their work in response to this assessment.
Information Technology Proposals and written assignments will be word-processed. Digital Video footage will be edited on a computer using Avid Media Composer. Other applications and computer technologies will be involved, depending on the student's particular self-directed research problem.
Personal Development and Career planning The students work in professionally defined roles in workshops and assessed multi-platform productions, and therefore gain a sense of professional filmmaking and content creation environments.
Problem solving The weekly workshops present students with different artistic and practical problems associated with the creation of a range of multiplatform content and processes. In producing work, students will gain experience of solving the particular logistical, budgetary and technical problems involved in multi-platform production.
Research skills Students develop research skills in a wide range of TV and mutliplatform production, critical-theoretical and historical works, and social and cultural materials. Filming, editing and distributing the videos will involve research into the technical systems and procedures used in their creation.
Subject Specific Skills Pre-production skills will be developed through the conception and planning of multiple productions. Single camera production skills will be brought to a new level, as well as live and pre-recorded internet broadcasting. Students will also have the opportunity to advance software and hardware technical knowledge and proficiency.
Team work The module places great emphasis on the importance of close collaboration and teamwork.


This module is at CQFW Level 6