Gwybodaeth Modiwlau

Module Identifier
Module Title
Creative Entrepreneurship
Academic Year
Semester 2 (Taught over 2 semesters)
Successful completion of Part 1.
Other Staff

Course Delivery

Delivery Type Delivery length / details
Workshop 10 x 4 Hour Workshops
Lecture 5 x 2 Hour Lectures
Seminar 5 x 1 Hour Seminars
Workshop 10 x 3 Hour Workshops


Assessment Type Assessment length / details Proportion
Semester Assessment 1: Written Essay (3,000 words) - Semester 1  30%
Semester Assessment 2: Project Proposal (2,000 words) - Semester 1  20%
Semester Assessment 3: Project Prototype (equiv. to 3,000 words) - Semester 2  30%
Semester Exam 7 Hours   4: Project Pitch (equiv. to 2,000 words) - Semester 2  20%
Supplementary Assessment Written Essay (5,000 words)  50%
Supplementary Assessment Project Portfolio (equiv. to 5,000 words)  50%

Learning Outcomes

On successful completion of this module students should be able to:

1. Demonstrate an awareness and understanding of the role of public engagement in creative arts research and practice.

2. Critically evaluate creative arts strategies within a wider institutional and discursive frame.

3. Develop and deploy appropriate methodologies for public engagement as part of their research and practice.

4. Integrate a critical awareness of enterprise and engagement and cultural impact/value, within the development and delivery of creative arts practice and research

Brief description

This module offers an opportunity to explore creative entrepreneurship and public engagement in creative arts research and practice. Taught through a combination of lectures, workshops and skill development laboratories, the module provides an opportunity for students to develop and pitch their own creative project. In Semester 1 students will examine case studies in creative entrepreneurship and public engagement. In workshops they will generate their own responses to the particular conditions witnessed in the case studies. They will also develop skills in project development, logistics and pitching ideas. In Semester 2 students will apply their understanding and skills to develop their own creative projects, taking into account potential audiences and funders to ensure their projects are relevant, responsive and engaged.


The module aims to:

  • develop skills in creative entrepreneurship, encouraging students to think expansively about themselves as their own project, and their work as a creative product;
  • identify and examine the impact of creative practices on public life, ensuring the development of relevant, responsive and engaged student work;
  • examine public funding and support for creative arts, exploring a changing landscape of debates about public participation and engagement;
  • enable dialogue with artists, audiences and funders, and the co-design and co-construction of creative research projects;
  • facilitate and develop creative strategies for public engagement.


Course delivery:

5 x 2 hour Lectures - bi-weekly semester 1
10 x 1 hour Seminars - bi-weekly semesters 1 and 2
10 x 3 hour Practicals - semester 1
10 x 4 hour Practicals - semester 2

In the first semester the module will focus on a series of key themes and case studies, encountered through a series of 10 one-hour lectures and three-hour workshops led by departmental staff and visiting guest lecturers when available. Each lecture/workshop will combine consideration of the key theme and case study followed by practical exploration and reflection on set readings and tasks. A bi-weekly one-hour session ('Ideas Lab') will focus on the development of necessary skills including project development, logistics and making pitches. The sessions in the first semester will support the development of project proposals, which will be submitted before the end of semester 1. Semester 1 themes include:

WEEK 1 + 2: Creative Entrepreneurship (Ideas Lab: Getting Started)
WEEK 3 + 4: Location (Ideas Lab: Having Ideas)
WEEK 5 + 6: Exchange (Ideas Lab: What do you need?)
WEEK 7 + 8: Network (Ideas lab: Logistics)
WEEK 9 + 10: Developing your proposal (Ideas Lab: Sharing your idea)

The second semester will be comprised of weekly practical workshop sessions that are designed to provide space for the exploration, testing and development of students' own ideas, with supervision provided by the lecturers on the module. Five 'Development Labs' in the first five weeks of the second semester will support students in developing and testing the proposal they submitted in the first semester and prepare a pitch to present at the end of the semester.

Module Skills

Skills Type Skills details
Application of Number
Communication The development and use of communication skills are intrinsic to the students' experience in this module. The individual student's ability to articulate and communicate their ideas and opinions is developed and encouraged across all aspects of the module, and the assessment forms recognise effective communication across written, verbal and performative material.
Improving own Learning and Performance Students are expected to respond to formative feedback during workshops and are required to reflect critically as part of their learning process. Self-regulation, motivation and time-management are demanded to maintain engagement with the development of the course and the completion of its concomitant assessed assignments. Assessment procedures recognise effective self-management and self-motivation.
Information Technology Skills of information handling are exercised through the conduct of research, presentation processes, and the collation of materials, within assessed submissions, and weekly writing assignments, and are recognised in the assessment of those submissions.
Personal Development and Career planning The module encourages the initial development of skills directly applicable to careers within cultural (particularly theatre/performance) industries. Further transferable skills (project planning and execution, the development of personal creative initiatives) are also developed through the completion of assessment tasks, though this does not of itself constitute an assessed element.
Problem solving Creative problem solving, outcome recognition, and the identification of appropriate strategies and procedures, are encouraged and assessed across the duration of the module.
Research skills Appropriate personal research and the development of effective personal and group research practices, are implicitly encouraged throughout the module, and are assessed through their impact on the development and presentation of the assessed submissions.
Subject Specific Skills See QAA Dance, Drama and Performance Subject Benchmark Statement (Version 2007). The following subject specific skills are developed and partly assessed: *engaging in performance and production, based on an acquisition and understanding of appropriate performance and production vocabularies, skills, structures and working methods * contributing to the production of performance *creating original work using the skills and crafts of performance making * using performance techniques associated with particular cultural forms and/or practitioners *developing physical skills and applying them effectively to communicate with an audience * engaging in research, whether independent, group or performance-based *making records of performance, using skills in notation and/or documentation working within a group to make performance.
Team work Practical classes demand the application of skills necessary to conduct successful collaborative activity. The assessed group project relates directly to the development and employment of such skills.


This module is at CQFW Level 6