Gwybodaeth Modiwlau

Module Identifier
Module Title
Language and Media
Academic Year
Semester 2
Mutually Exclusive
Mutually Exclusive
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 10 x 2 Hour Lectures


Assessment Type Assessment length / details Proportion
Semester Assessment Essay (3,000 words)  60%
Semester Assessment Portfolio (2,000 words)  40%
Supplementary Assessment Essay (3,000 words)  60%
Supplementary Assessment Portfolio (2,000 words)  40%

Learning Outcomes

On successful completion of this module students should be able to:

1. Discuss the relationship between language and media within appropriate theoretical frameworks;

2. Analyse current linguistic practice and media texts;

3. Demonstrate a deep understanding of the relationship between language and media in specific social contexts.


The aim of this module is to explore the relationship between language and the media. It provides an opportunity for students to engage in current debates in sociolinguistics, media studies and other cognate fields of study. It also allows students to conduct linguistic and policy analysis as well as engaging with critical perspectives on language and the media.


Course delivery:

10 x 2 hour Lecture/Seminars

Lecture/Seminars on the following topics:

1. Key factors in the relationship between language and media
2. Analysis of language and languages in society
3. Focus on one theoretical approach: Post-colonialism in relation to language and media
4. Discourse Analysis and the Media
5. Media and Language Standardization
6. Media and Language Normalization
7. Media Diglossia, ‘Functional Completeness’ and ‘Linguistic Permeability’
8. Language and Media: the Welsh language context
9. Language and Media: various case studies
10. Language, Identity and the Media

Module Skills

Skills Type Skills details
Application of Number Some discussion on fiscal arrangements and quantitative data.
Communication Students’ written communication skills will be developed over the two assessed pieces: Essay and Portfolio. Students will develop their oral communication skills through seminar sessions which will encourage both individual contributions and group discussion. Students will also be encouraged to answer and to ask questions in lectures. Students will be required to analyse language use in the Portfolio assessment.
Improving own Learning and Performance Students will develop their ability to understand, evaluate and compare various theoretical frameworks as well as different cultural contexts. They will develop their ability to discuss and listen to other opinions in the seminars, and be encouraged to re-evaluate their own ideas.
Information Technology Information technology skills will be developed during the module in order to prepare for seminars and assessments. Presentation and Referencing are among the criteria for assessed work.
Personal Development and Career planning Students will be encouraged to make connections between this field of study and others that they have encountered through other modules. They will also be encouraged transfer their application of knowledge from one linguistic/cultural context to another. They will be encouraged to read and prepare for seminars and take responsibility for their own learning processes. They will be encouraged to develop confidence in presenting their ideas in writing and in oral discussion.
Problem solving Students will be expected to engage with more than one linguistic/cultural context and will be encouraged to develop approaches of addressing the ways in which concepts are applied in different contexts.
Research skills Research and preparation for seminars as well as for assessed work.
Subject Specific Skills Linguistic analysis of the media.
Team work Team work will take place during seminars.


This module is at CQFW Level 6