Gwybodaeth Modiwlau

Module Identifier
Module Title
International Business
Academic Year
Semester 2
Other Staff

Course Delivery



Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type Assessment length / details Proportion
Semester Assessment 3,000 word essay  40%
Semester Exam 3 Hours   60%
Supplementary Assessment Repeat failed elements or equivalent  40%
Supplementary Exam 3 Hours   Repeat failed elements or equivalent  60%

Learning Outcomes

On successful completion of this module students should be able to:

Explain key concepts in international business (for example, FDI, PTA, MFN)

Evaluate information about a firm and its international context

Recommend international aspects of organizational strategy to senior management

Apply theories of international investment to business decisions

gain a firm understanding of how the world economy operates and how it impacts on the strategies of both national and multinational companies.


Introduction to International Business
What is international business
Key concepts in international business
From internationalization to globalization

International Trade Systems
Historical perspectives on the global economy
Regulation of international trade: the WTO
MFN, National Treatment

Regional Economic Integration
Regional and preferential trade agreements
Firm strategy and regionalism
South-South trade

Strategies and structures firms operation across borders
From domestic to international to trans-national strategies
Stages in the internationalization process
Strategic management theory and the internationalization process

International Market Entry Strategies
Foreign direct investment
Entry mode
Strategic alliances

Global Sourcing and Emerging Markets
Overview of supply chain and value networks
Evolution of emerging markets
Technology and supply chain in an international context

Brief description

The course provides an overview of the main themes of international business, notably the economic context, phases and modes of internationalization and the place of foreign operations in broader corporate and organizational strategy.

Module Skills

Skills Type Skills details
Application of Number All students will be expected to read and manipulate economic and financial data where appropriate.
Communication It can be expected that many of the reports will involve interviews and other forms of interaction with business, non-governmental organizations and government agencies.
Improving own Learning and Performance Students will improve their learning by undertaking directed but independent study and work. Time management will be crucial in preparation for the assessments.
Information Technology It will be expected that students will make extensive use of IT in the research and preparation of their reports. For example, students may choose to use electronic library databases.
Personal Development and Career planning The module provides content which may prove highly valuable for students in their later careers. Knowledge and understanding of contemporary issues in the international business as well as research skills developed in connection with the preparation of assessed individual coursework contribute to transferable skills.
Problem solving The module demands the participants to apply analytical skills to reason and understand a specific organisational problem or issue. By introducing a variety of theoretical as well as empirical topics, the module enables students to develop creative thinking approaches to problem solving and to critically evaluate potential solutions to complex and challenging problems.
Research skills Students will make decisions about research methods and the use of appropriate sources.
Subject Specific Skills In this case, subject specific skills are completely embodied in 1-8 in that the central purpose of this module it to develop and assess research and analytical skill • Communication skills • Presentation skills • Report writing • Leadership skills • Research skills • Self-management • Analytical skills
Team work In this context, teamwork may refer more broadly to interpersonal skills necessary to complete the research. An example would be interpersonal skills associated with, for example, the conduct of a focus group


This module is at CQFW Level 7