Gwybodaeth Modiwlau

Module Identifier
MMM6530
Module Title
Managing Strategically
Academic Year
2020/2021
Co-ordinator
Semester
Intended for use in future years
Mutually Exclusive

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Strategic Management Plan  100%
Supplementary Assessment Resubmission of assessed coursework  100%

Learning Outcomes

On successful completion of this module students should be able to:

Critically evaluate issues in the strategic management process, content and context

Analyse the strengths and weaknesses of environmental tools and techniques

Demonstrate an understanding of how organisations achieve competitive advantage

Recognise the effects of industry, market and competitive dynamics

Prepare a strategic plan for an organisation

Brief description

The module will include globalisation technological advances, competitors, changing market structures, distribution and customer needs. The module will also examine both internal and external factors that shape strategy

Content

Introduction to Strategic Management
The Strategic Management Process, content and context
Strengths and Weaknesses of environmental tools and techniques
Strategies for achieving competitive advantages
Change management
Collaboration and networking
Strategic planning

Notes

This module is at CQFW Level 7