Freelance and Promotional Writing XM19710

 

Gellir astudio ‘Freelance and Promotional Writing' fel cwrs annibynnol ac fel cwrs dewisol ar gyfer y Dystysgrif Addysg Uwch mewn Astudiaethau Ysgrifennu Creadigol ym Mhrifysgol Aberystwyth. 

Ffeithiau Allweddol 

 

Iaith:  Saesneg 

Hyd: 10 Wythnos

Nifer y Credydau: 10

Tiwtor: Henni Tremlett

Dull Dysgu: Ar lein  

Lefel: Mae'r modiwl hwn ar Lefel 4 FfCChC  

Cod y Modiwl: XM19710

Ffi: £140.00 - Cynllun Hepgor Ffioedd

Nid oes modd cadw lle ar y cwrs hwn ar hyn o bryd

Byddwch y cyntaf i gael gwybod pan gyhoeddir dyddiadau newydd trwy ymuno â’n rhestr bostio.

 

Overview 

A broad course that dips in to the many forms of freelance and promotional writing for use in both printed and online publications
An eight unit online course that helps those who wish to write for specialised magazines or national newspapers. Students will be guided on how to undertake and write up an interview, how to write reviews for books, films or performance events – this may be for local ‘what’s on guides’, to share on your own blog or social media pages or for national papers or magazines.
Many of us need to put together our own websites in this day and age, this course will guide the student through writing for websites and other promotional writing.
The course will include one live Teams meetings, power points which include voice notes to guide the student as well as exercises and mini research projects.

Programme 

  • Unit 1
    Introduction: getting to know each other. What is freelance writing? The importance and various methods of keeping a journal/ notebook/ scrapbook – particularly for the short story form. Examining the wide ranging options of this genre - Willings Press guide.
  • Unit 2
    An overview of the course, what would students like to take away.
    Freelance article writing – turning your enthusiasms and life experience into material. What are the most important elements/qualities of a good feature? An examination of the essential features of articles – also the choices of structure.
  • Unit 3
    How to do an interview to make up all, or part of an article?
  • Unit 4
    More on interviews and bios.
  • Unit 5
    Promotional writing with a focus on building up material for a website, crystalising dreams.
  • Unit 6
    More on promotional writing.
  • Unit 7
    Reviews for events, culture and experiences.
  • Unit 8
    Reviews for products and food/food venues short

Learning Outcomes 

On completion of this module, students should be able to:   

  1. Demonstrate knowledge of the specific methods and techniques required to write freelance features.
  2. Through analysis, identify specific elements of promotional writing for the web and other media.
  3. Demonstrate an understanding of how to write a review.
  4. Understand how to approach and complete an interview.
  5. Demonstrate an understanding of how to pitch to an editor of a publication, and other methods of how to share their work and an overview of standard safety/safeguarding protocol.

Assessments 

  1. Written Article 50%
  2. Review 20%
  3. Website Page 30%

Reading Suggestions 

Reading suggestions will be offered throughout the course.  

Entry Requirements 

This course is for everyone. No previous experience is needed and there are no formal entry requirements.  

What Do I Need? 

As this is an online course, you would need the following: 

  • Internet access.
  • Access to a laptop or computer with a web camera and microphone; the use of headphones might also be of benefit.
  • Use of the Chrome web-browser where possible.